TrueNoord, the specialist regional aircraft lessor, has established a representative office in Singapore as the first step in broadening its global footprint in the Asia region with a view to establishing a more permanent presence going forward. Carst Lindeboom, Sales Director – Asia Pacific, will act as the chief representative of the new office based in Centennial Tower in the heart of the City.
Lindeboom says “Asia is an important region for TrueNoord, it has a large active regional fleet and a positive future outlook. In addition to the existing fleet of E190s with Mandarin Airlines and Air Astana, TrueNoord has recently leased four new ATR 72-600 aircraft to Wings Air Indonesia, and five new ATR 72-600s to IndiGo as we continue to expand our presence in Asia Pacific.”
Home to half of the world’s population and a vast growing middle class, Lindeboom adds that market predictions estimate demand for regional aviation in Asia will outgrow North America and Europe in the coming decades. “It is however a market where personal contact is very important and in order to be successful, we believe we need to have a firm presence here to better develop our contacts and understanding of the challenges faced by expanding regional operators. Our aim is to actively develop and broaden our portfolio of customers in the region.”
Previously, Lindeboom covered the vast and diverse Asia region from TrueNoord’s Amsterdam office visiting customers and attending industry conferences. “Many aviation companies choose to establish a presence in Asia considering Singapore, Hong Kong, Shanghai or Beijing. TrueNoord has selected Singapore as our hub in the Asia Pacific area because it has so many regional airlines, OEMs and other aviation stakeholders close-by which makes it the ideal location.”
7 May 2019